Promoting services via the Internet: new opportunities and challenges

The Internet has the potential to revolutionize all kinds of business activities, including the creation, promotion, and delivery of services. In this paper, we examine the intersection of two frameworks in order to identify new opportunities for delivering and promoting services via the Internet. The first framework is based on technology and network boundaries (e.g. intranet, extranet, Internet). The second framework is based on the business objective of the network application (e.g. automation, information, transformation). By combining these two frameworks, we identify nine new ways to create and promote services.