globe
  1. Marketing management - Philip Kotler, Kevin Lane Keller 2016

    Book Essential

  2. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick c2013

    Book Suggested for student

  3. Doing business in emerging markets - Cavusgil, S. Tamer, Ghauri, Pervez N., Akcal, Ayse A. 2013

    Book Suggested for student

  4. International marketing - Cateora, Philip R., Gilly, Mary C., Graham, John L. c2013

    Book Suggested for student

  5. Global marketing: contemporary theory, practice, and cases - Alon, Ilan, Jaffe, Eugene D., Vianelli, Donata c2013

    Book 

  6. Global marketing - Keegan, Warren J., Green, Mark C. c2013

    Book 

  7. Essentials of global marketing - Svend Hollensen 2012

    Book Suggested for student

  8. Marketing myopia - Levitt, Theodore 7/1960

    Article Recommended

  9. Unleashing the Power of Marketing - Beth Comstock, Ranjay Gulati, Stephen A Liguori 10/2010

    Article 

  10. The Myth of Globalization - Susan P. Douglas, Yoram Wind 1987

    Article Recommended

  11. Evolving to a New Dominant Logic for Marketing - Stephen L. Vargo, Robert F. Lusch 2004

    Article Essential

  12. Chinese consumer ethnocentrism: A field experiment - Xiaogang Bi, Sailesh Gunessee, Robert Hoffmann, Wendy Hui 05/2012

    Article Essential

  13. The Structure of Survey-Based Brand Metrics - Donald R. Lehmann, Kevin Lane Keller, John U. Farley 2008

    Article Essential

  14. Strategies That Fit Emerging Markets - Tarun Khanna, Krishna G. Palepu, Jayant Sinha

    Article Essential

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