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  1. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick c2013

    Book Essential

  2. Evolving to a New Dominant Logic for Marketing - Stephen L. Vargo, Robert F. Lusch 2004

    Article Recommended

  3. Relationships and technology: strategic implications - Lisa O'Malley, Darryn Mitussis 01/2002

    Article Recommended

  4. The Hofstede model - Marieke de Mooij, Geert Hofstede 01/2010


  5. Services marketing cases in emerging markets: an Asian perspective - Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen c2017


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